At the JTB Group, we believe that the value of what we do has three key dimensions: (1) improving the quality of life, (2) creating a better society, and (3) protecting the Earth. JTB defines its business domain as "creating opportunities that bring people, places, and possibilities together." We sustainably create value, foster engagement, and build connections between people, destinations, and organizations by harnessing the power of partnering, the warmth of a human touch, and robust digital underpinnings. Enriching the human experience and nurturing our surroundings - along with the engaged partnering that provides the means for achieving those goals - thus represent the three key priorities for the JTB Group to pursue. As sustainability awareness grows throughout society, we first aim to create more solutions that mitigate our impact on the environment and communities. But it goes beyond just solutions: the next step is to foster opportunities for mutual understanding among people and communities. On top of that, our business enhances accessibility in both physical and digital spaces. In the end, our activities will expand interaction and exchange in every dimension. Out of that process comes a virtuous cycle: Local regions see their appeal and value reach new heights, which creates more memorable moments for people, who then become more mindful of the community. For the next hundred years and beyond, we will continue connecting people and preserving the precious moments of joy that emerge across our planet for generations to come. President's Message

President and CEO, JTB Corp.
EIJIRO YAMAKITA