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JTB Sustainability Priorities and the SDGs

SDGs17 goals

Every member company of the JTB Group around the world is committed to working as ONE JTB to advance the Sustainable Development Goals of the United Nations.

Materiality-Guided Sustainability Priorities
Key Initiatives
New Topics

1.Enriching the Human Experience

The JTB Group is committed to the development of a sustainable, inclusive and fair society that ensures all of its members the opportunity to realize their fullest potential in every facet of their lives - from the everyday to the extraordinary.

Primary Goals
  • 4 Quality Education
  • 8 Decent Work and Economic Growth
  • 10 Reduced Inequalities
Ancillary Goals
  • 5 Gender Equality
  • 9 Industry, Innovation and Infrastructure
Initiatives of the JTB Group
Mental and physical wellbeingEmpowering others to connect and contributeHelping communities and businesses achieve their highest potential
8 Decent Work and Economic Growth
Personal growth and development
4 Quality Education
Respecting human rights and diversity
10 Reduced Inequalities

Main Initiatives

2.Nurturing Our Surroundings

JTB Group's products, services and solutions not only provide our customers with opportunities to connect, learn and expand, they reflect our abiding commitment to preserving the environment and the unique cultural heritage of every destination we serve.

Primary Goals
  • 11 Sustainable Cities and Communities
  • 12 Responsible Consumption and Production
Ancillary Goals
  • 3 Good Health and Well-Being
  • 6 Clean Water and Sanitation
  • 7 Affordable and Clean Energy
  • 13 Climate Action
  • 14 Life Below Water
  • 15 Life On Land
Initiatives of the JTB Group
Enhancing Regional Allure
11 Sustainable Cities and Communities

Main Initiatives

Caring for the Earth's Resources
12 Responsible Consumption and Production

3.Engaged Partnering

Through robust partnering with domestic and overseas stakeholders, we work collaboratively to develop solutions that engage and inspire.

Primary Goals
  • 17 Partnerships for the Goals
Initiatives of the JTB Group
Stakeholder Connections
17 Partnerships for the Goals

Main Initiatives