- Creating Ways to Bring All People Together
- Safety and Security
- Creating Visitor Streams by 'Connecting Supply and Demand'
Creating Ways to Bring All People Together
In our quest to deliver 'Perfect moments, always', the JTB Group constantly seeks out new ways to make travel more accessible to all travelers - regardless of age, gender, nationality or disability.
- Key Initiatives
Universal Tourism ('Tourism for All')
The JTB Group believes that travel and tourism are for everyone to enjoy. We work to make this a reality.
- ・Use of specialized communication tools to support travelers with impaired hearing
- ・Travel itineraries that accommodate physical limitations (accessible seating, frequent and longer restroom breaks, reduced walking, etc.)
- ・Personal care attendants for customers requiring special assistance during travel
- ・Working with national and local governments as well as business partners to remove physical and non-physical barriers to universal tourism and to raise awareness through education
Meetings & Events
We help businesses ensure that their meetings and events support their communication goals as effectively as possible.
Under a partnering agreement with SaaSpresto, JTB puts the power of the Cvent event marketing platform at the fingertips of our business clients to enhance the effectiveness of events (in-person, online and hybrid) through superior management, data collection and reporting functionality.
Health tourism helps travelers restore mental and physical wellbeing by temporarily stepping away from everyday stressors.
By dedicating themselves to the three building blocks of health - rest, nutrition and exercise - and enjoying contact with nature, culture and local residents, travelers have the opportunity to plant the seeds for a healthier, more balanced lifestyle.
Foreign Language Support
Bilingual tour guides and other multilingual support for international travelers.
Safety and Security
The JTB Group recognizes its responsibility to provide safe and secure travel. To ensure travel safety, we have developed the following guiding principles as well as specific implementation guidelines.
- Travel safety is our top priority.
- All JTB personnel are required to comply with our Travel Safety Management Policies and Travel Safety Management Guidelines.
- We continually review and refine our Travel Safety Management Guidelines to ensure effectiveness.
- Key Initiatives
Tour Implementation Standards
Our tour implementation standards help ensure that the customer's safety is given maximum priority in all of our domestic and overseas tour operations. Our Travel Safety Committee continuously analyzes the COVID-19 situation and other risk factors in order to determine travel advisability.
Selection of Business Partners
We use rigorous proprietary standards when selecting business partners to provide lodging, transportation and other travel services to our customers.
Well-defined reporting lines and triage criteria help us respond effectively to any incidents that arise during travel. Whenever justified by the severity level of the incident, the JTB Group uses in-house task forces to coordinate our organization's response.
WTTC Safe Travels Stamp
Creating Visitor Streams by 'Connecting Supply and Demand'
Across Japan and around the world, many communities are eager to harness the power of tourism to overcome a wide variety of challenges they face. At the JTB Group, we support these efforts through a unique approach we call 'Connecting Supply and Demand'.
As the name suggests, 'Connecting Supply and Demand' involves using JTB Group's extensive domestic and international market reach to connect demand (departure points) with supply (arrival points). Through tailored marketing and promotional activity, we help communities identify and cultivate 'signature content' and use tourism and merchandising as vehicles to promote visitor traffic and local economic development.
- Key Initiatives
Building Sustainable Communities
The domestic presence of the JTB Group spans all 47 prefectures of Japan.
Each JTB office is a key player in its respective market. Working collaboratively with a wide array of community stakeholders, JTB helps develop unique local tourism content in order to enhance destination attractiveness and contribute to sustainable regional development.
Good Fellows JTB Corp.