A Growing Lineup of Eco-Friendly Options

JTB offers a growing range of options to meet the needs of today's socially and environmentally conscious traveler.

Specific Initiatives 1：Respecting Local Cultures and Ecosystems
The JTB Group strives to develop and deliver travel services that are respectful of the local culture and environment.
From authentic cultural activities and eco-responsible adventure tours to My Cup Tours offering rewards and perks to participants who bring along their own reusable mugs, JTB is contributing to the advancement of sustainable tourism.

Specific Initiatives 2：Carbon Neutral Travel CO2 ZERO Travel®
The JTB Group's CO2 ZERO Travel® products help reduce CO2 emissions by giving travelers the option of paying a voluntary surcharge to help cover the cost of generating clean power and converting to renewable energy sources.
CO2 Zero Travel® is now available on Tateyama Kurobe Alpine Route tours, Kyoto tours departing from Tokyo as well as Hakata tours departing from the Kansai area.

Specific Initiatives 3：〈 Touring Canada Sustainably 〉Tsunagari Tabi
Sustainable tourism requires a deepening of the traveler's understanding and respect for the people, culture and natural environment of the destinations they visit.
The JTB Group uses visitor education as a tool for promoting responsible tourism.
In 2022, under a partnership with Destination Canada, we launched an innovative lineup of sustainable Tsunagari Tabi tours in Canada.
Inspired by the indigenous wisdom teachings of Canada, these tours introduce visitors to Canada's culture, history, people and ecosystems and provide opportunities to participate in local conservation and preservation efforts.
Experiential tours crafted around seven key sustainability dimensions feature restaurants serving seafood caught or farmed using sustainable practices as well as accommodations at eco-friendly hotels.
In recognition of the contribution made by Tsunagari Tabi tours to the advancement of sustainable tourism, JTB was honored with the Minister of Tourism Award at the JATAsponsored Tour Grand Prix in 2023.
We are currently expanding the availability of sustainable tours to Switzerland and other destinations around the world.

Educating Visitors

At the JTB Group, we are committed to helping visitors understand the do's and don'ts in the destinations they visit. We strive to provide our customers with reliable information about local culture, customs and laws.

Specific Initiatives
In our Thailand, Myanmar and Laos tours that include visits to sacred sites, we provide tour participants with detailed information about appropriate conduct and dress code requirements.
In Hawaii, we educate visitors about local laws requiring the public to maintain a safe distance when viewing marine life as well as the fines for violators.

Improving Accessibility

As part of our efforts to promote social equity, we strive to make our organization and the services we provide as accessible as possible.

Specific Initiatives 1：Remote Travel Concierge
In order to make our organization more accessible, JTB Remote Concierge offers online consultations with JTB travel specialists.
This is a convenient option for customers who do not live near one of our physical locations or who find it difficult to pay us a visit in person due to family obligations or health concerns.

Specific Initiatives 2：〈 Overcoming Communication Barriers 〉Remote Sign Language Support
The JTB Remote Concierge also offers sign language support to enable hearing-impaired customers make travel arrangements with less stress.

Specific Initiatives 3：〈 Overcoming Communication Barriers 〉UDTalk
In order to better serve our hearing-impaired customers, JTB offices throughout Japan offer the option of communicating via the UDTalk text-based communication application.

Specific Initiatives 4：Information on Accessible Overseas Attractions
In cooperation with the JTB Group's overseas operating entities, JTB Corp. compiles information on hundreds of accessible tourist attractions in dozens of countries around the world.
This is just one of the ways help travelers with disabilities get the most out of their overseas travel experience.

Specific Initiatives 5：Dialysis Appointments in Hawaii
Under a unique services agreement with Emergency Assistance Japan Co., Ltd., the JTB Group is preparing to launch an appointment support service for dialysis patients visiting Hawaii.

Travel Accessibility

The JTB Group is committed to creating a world in which ALL people are free to define how they wish to live, work and play.

Specific Initiatives：Employment Support for Individuals with Disabilities
In Japan, companies with 40 or more employees are currently required by law to ensure that at least 2.5% of their workforce consists of individuals with disabilities.
In 2026, this requirement will increase to 2.7% for companies with 37.5 or more employees.
Hiring and retaining individuals with disabilities is becoming a more pressing concern for employers across Japan.
For many years, JTB Data Services has been actively supporting the job-hunting and career-building efforts of individuals with disabilities across the JTB Group.
Leveraging its expertise in this area, the company is actively working to match employers with qualified talent.
In September 2023, JTB Data Services organized a unique metaverse event (The Ver-Challe Job Fair for People with Disabilities) aimed at helping individuals with disabilities find work opportunities. The event featured interactive booths hosted by JTB Group companies, third-party companies, and more than a dozen job transition support agencies.
Over two days, nearly 5,000 job-seekers 'walked' the venue through their avatars, gathering information and discussing opportunities with potential employers via voice and chat-based communication.
After the Job Fair, 90% of participants with support from job transition agencies began applying for positions. The JTB Group will continue to support the job-hunting and career-building efforts of people with disabilities as we help to create a society that embraces all individuals as a natural and essential part of the workforce.

Spreading out the Benefits of Inbound Tourism

The rapid growth of inbound tourism to Japan in recent years has sparked concerns about adverse impacts on local communities, culture and ecosystems.
The JTB Group is committed to delivering products and services for the inbound tourism market that reduce environmental impact and curb overtourism.
We are rolling out a growing lineup of tours aimed at encouraging foreign visitors to venture out of Japan's most congested travel destinations (Tokyo, Osaka, Kyoto) and discover the many and varied charms of the country's other regions.

Targets & Performance

KPIs	FY2023 Actual	FY2024 Target	FY2028 Target
Percentage of Japan inbound visitors making overnight stays outside of Tokyo/Osaka/Kyoto	53.2%	58%	65%

Specific Initiatives 1：Developing New Tour Circuits
Since 2022, JTB Global Marketing & Travel (GMT) has been rolling out new 'Sunrise Tour' products aimed at alleviating overtourism and creating new international visitor streams across Japan.
GMT has already developed and launched five new inbound tour circuits designed to draw foreign tourists out of Tokyo, Osaka and Kyoto and introduce them to the allure of Hokkaido, Kyushu and other less-visited areas of Japan.

Hokkaido AdveNature Route, Tohoku Discovery Route, Rainbow Route (Tokyo/Kanazawa/Kyoto), Setouchi Scenic View Route, Kyushu Authentic Route

In recognition of the JTB Group's efforts to promote sustainable tourism and create new inbound visitor flows, the Hokuriku 'Rainbow Route®' tour was awarded the Japan Tourism Agency Commissioner's Award in the Inbound Travel Category at Tour Grand Prix 2024.

Specific Initiatives 2：Promoting Culinary Tourism

JTB recognizes that gastronomy is an effective vehicle for bringing people, places and possibilities together. Our local offices across Japan work closely with community stakeholders to deepen the international visitor's understanding of regional culinary traditions and to provide opportunities for foreign tourists to explore local culture and history through authentic dining experiences. Our Dine & Learn experiences blend stories that showcase

Japanese regional culture with unforgettable culinary experiences. In Hiroshima, for example, international visitors can learn about local history through 'okonomiyaki'. In Fukuoka, travelers can enjoy authentic local 'Washoku' dishes, many of which are registered with UNESCO as an Intangible Cultural Heritage. Through exploration of traditional Japanese dance, the tea ceremony and other cultural and performing arts traditions, the JTB Group is creating more and more ways for inbound tourists to experience Japan and its people sustainably.

Fundamental Principles

• 1. Traveler safety is our number one priority.
• 2. All JTB personnel are required to comply with our safety policies and guidelines.
• 3. We are committed to continually reassessing and refining our safety programs and practices.

In order to ensure business continuity and maintain the trust placed in our organization by stakeholders, all JTB Group personnel are required to abide by our safety principles, policies and protocols.

Safety Management Framework

Our safety policies and guidelines are monitored by our Internal Controls Committee (chaired by the President & CEO of JTB Corp.) and our Risk Management Subcommittee. In addition, the JTB Group Travel Safety Committee (chaired by the President of JTB's Tourism Business Headquarters) is responsible for ensuring travel safety, developing and implementing travel safety goals and programs, and furnishing guidance to JTB Group companies.

Taking the Next Step

Specific Initiatives 1：Tour Authorization
At the JTB Group, safety is our utmost priority. Tour go/no-go decisions are made by our Travel Safety Committee based on a careful analysis of the best available information.

Specific Initiatives 2：Crisis Management
Defined reporting lines and triage criteria enable us to respond effectively to contingencies during travel. When justified by the severity level of an incident, we appoint an in-house task force to coordinate the Group's response.

Specific Initiatives 3：Selection of Travel Partners
We use proprietary standards when selecting and contracting with business partners to provide lodging, transportation and other travel-related services to our customers.