Approach to
Value Creation

Pioneering ways to bring people,
places and possibilities together
in a new era.

Approach to
Value Creation

The Wellspring of Value Creation at JTB:
Connecting and Contributing

Creating a brighter tomorrow

Bringing People,
Places and Possibilities
Together

Through the delivery of innovative
solutions (products, services,
information, systems),
the JTB Group delivers unrivaled
excitement,

Bringing People,
Places and Possibilities
Together

experiences and values to
individual, business and institutional
customers worldwide. Our Business →

Three Key Dimensions

The JTB Group's business is aimed at
maximizing value across
three dimensions.
Through our business,
we seek to make the world a better,
more sustainable place.

Making Life
More Fulfilling

We help people live life more fully, experience excitement and meaning, pursue learning,
and improve their physical and mental wellbeing.

『 Excitement &
Meaning 』

『 Physical / Mental Wellbeing 』

『 Learning 』

Creating a Better Society

The connections we create
make the world a better place...
sparking innovation,
boosting the economy, and
contributing to world peace.

『 Innovation 』

『 Peace 』

『 Economy 』

Protecting the Earth

By bringing people in contact with
nature, we help foster environmental respect, harmony and sustainability... contributing to the health of the planet.

『 Harmony with Nature 』

『 Environmental Sustainability 』

『 Environmental
Security 』

The way we are

We have been creating
"valuable encounters" with
our customers for 110 years.
Here are some examples of the
JTB Group's growth over the years. 110th History →