Every member company of the JTB Group around the world is committed to working as ONE JTB to advance the Sustainable Development Goals of the United Nations.
Materiality-Guided Sustainability Priorities- Key Initiatives
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Enriching the Human Experience
Mental and physical wellbeingPersonal growth and developmentHelping communities and businesses achieve their highest potentialEmpowering others to connect and contributeHuman rights and DEIB
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Nurturing Our Surroundings
Enhancing Regional AllureCaring for the Earth's Resources
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Engaged Partnering
Stakeholder Connections
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Enriching the Human Experience
- New Topics
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News Release Sustainability JTB
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Information Sustainability JTB Statistics･Reports
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News Release Sustainability Other company
JTB USA Invests in Goodwings to Advance
Sustainability Efforts in Business Travel Management -
News Release Sustainability JTB
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News Release Sustainability
Net Zero Pledge:
JTB Seeks to Propel Sustainable Tourism by Achieving Carbon Neutrality by 2050
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1.Enriching the Human Experience
The JTB Group is committed to the development of a sustainable, inclusive and fair society that ensures all of its members the opportunity to realize their fullest potential in every facet of their lives - from the everyday to the extraordinary.
- Primary Goals
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- Ancillary Goals
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- Initiatives of the JTB Group
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- Mental and physical wellbeingEmpowering others to connect and contributeHelping communities and businesses achieve their highest potential
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Main Initiatives
- Personal growth and development
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Main Initiatives
- Human rights and DEIB
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Main Initiatives
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・ユニバーサルツーリズム
- ・DEIB of the JTB Group
- ・チャレンジド社員の活躍
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2.Nurturing Our Surroundings
JTB Group's products, services and solutions not only provide our customers with opportunities to connect, learn and expand, they reflect our abiding commitment to preserving the environment and the unique cultural heritage of every destination we serve.
- Primary Goals
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- Ancillary Goals
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- Initiatives of the JTB Group
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- Enhancing Regional Allure
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- Caring for the Earth's Resources
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Main Initiatives
3.Engaged Partnering
Through robust partnering with domestic and overseas stakeholders, we work collaboratively to develop solutions that engage and inspire.
- Primary Goals
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- Initiatives of the JTB Group
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- Stakeholder Connections
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Main Initiatives
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・UNWTO Global Code of Ethics for Tourism
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・WTTC（世界旅行ツーリズム協議会）を通じた活動
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・UNWTO Global Code of Ethics for Tourism
- Sustainability Initiatives
- Material Impact
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・Enriching the Human Experience
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・Nurturing our Surroundings
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・Engaged Partnering
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