The JTB Group recognizes the importance of experiential learning in making connections between ideas and practice. We offer a broad lineup of classroom- and field-based programs for sustainability students of all ages.

Specific Initiatives 1: Experiential Learning Abroad
The JTB Group offers a range of overseas learning opportunities that allow participants to discover firsthand how different cities around the world are tackling environmental and social challenges.
These programs give participants the chance to interact with local residents and experts as they deepen their understanding of the sustainability challenges facing the planet.
FY2023 Participation: 255 Participants / 8 Programs

Specific Initiatives 2: SDGs Solutions for Middle & High School
The JTB Group partners with institutions of higher learning to develop SDGs workshops, instructional videos and other sustainability education programs. Through multimedia content and field outings, the JTB Group is actively helping to promote sustainability awareness and cultivate tomorrow's sustainability leaders.
Programs conducted in FY2023: 64

Program Name

• ・Global Link
• ・CO2 Zero School Excursions
• ・Zero Carbon Urban Development College
• ・Decade of Action: A New SDGs Workshop
• ・International Sustainability Virtual Exchange Programs
• ・The SDGs School: An Educational Video Journey
• ・17 GOALs: A hands-on program giving middle and high school students the opportunity to solve real-world challenges
• ・Our Future Design: An SDGs Learning Program
• ・SDGs and the College Selection Process

Targets & Performance

Specific Initiatives : Media & More

Building on the success of its popular 'Rurubu' publications featuring things to see, eat and do in Japan and around the world, JTB Publishing's new lineup of educational publications and products for kids promote exploration, creativity, and discovery.
With input from subject matter experts, Rurubu editors have developed a fun and intuitive format that stimulates the curiosity of children while deepening their appreciation of environmental and social challenges.
JTB Publishing's Rurubu SDGs Sugoroku board game exposes young minds to the 17 Sustainable Development Goals of the United Nations through examples of environmental engagement from across the globe while offering ideas for little things that children can do to help create a more sustainable world.
Rurubu Kids Web Media provides information on local events for parents of small children as well as features on topics such as the weather and wildlife that are near and dear to children's hearts.
By showcasing sustainability in the context of familiar places and products, Rurubu Kids helps tomorrow's leaders begin their sustainability journey early.