We, as an Affliate Member of UNWTO, endorse the idea and initiative of sustainable tourism promoted by UNWTO and are committed to promoting inclusive and sustainable tourism.

UNWTO（English Link）

UNWTO Office in Japan

On September 25, 2014, JTB Group signed the UNWTO Global Code of Ethics for Tourism for one of the first entity in Japan. We will comply with the UNWTO Global Code of Ethics for Tourism and value the perspectives of tourists, local communities, businesses, and local residents, and fulfill our social responsibilities as an entity which is facilitating the global sustainability.

We, JTB Group, are committed to fulfilling its social responsibility as an entity which is facilitating the global sustainability by participating in the advocacy activities of WTTC, which is comprised of corporate leaders representing the global tourism industry, to create a better local society and global environment through tourism. Through our WTTC activities, we have participated in, worked on, and signed the initiatives listed below.

• 2018 May.

  WTTC Buenos Aires Declaration / Endorsement and Efforts to Eliminate Illegal Wild Animal and Plant Trade in Collaboration with WWF

• 2018 August.

  Actions against Climate Change in Collaboration with UN Climate Neutral Now/UNFCCC

• 2019 November.

  Promotion of WTTC Seamless and Safe Travel/Face Recognition/Contactless Travel

• 2020 March.

  WTTC Task Force on Trafficking in Persons/Support and Initiatives to Protect Human Rights and Eradicate Child Labour in Tourism

• 2020 May.

  Establishment of WTTC Safe Travel Stamps/International Guidelines for New Normal Tourism

• 2020 December.

  WTTC Inclusion/Diversity/Social Impact Guidelines

• 2021 April.

  WTTC Cancun Declaration of Women's Initiative to Advance Women in Tourism

WTTC（English Link)

We, the JTB Groop, are participating in the global effort to promote the Travel and Tourism Industry Code of Conduct for the Prevention of Child Prostitution (Code of Conduct).

The Code(English Link)

We are participating in the CSV Business Development Organization to create businesses and resolve social issues through the creation of shared value (Creating Shared Values).

Japan CSV Business Development Organization

JTB Corp. has made a "Action Declaration for the Promotion of Telework for Local Development" in order to contribute to the creation of a relevant population and regional revitalization.

Action Declaration for the Promotion of Telework for Local Development

As a proud, new member of the Global Sustainable Tourism Council (GSTC), the JTB signed a groundbreaking Memorandum of Understanding (MOU) with GSTC, heralding the beginning of a new chapter in JTB's journey towards sustainability in alignment with GSTC's sustainable global tourism criteria.

GSTC（English Link）

Selected by the Ministry of Economy, Trade and Industry as a company that maximizes the capabilities of diverse human resources and links diversity management to effectiveness.

Diversity Initiatives(English)

Twenty-eight JTB Group companies in Japan have been recognized as "Health and Productivity Management2021(Large Corporations Category) - White 500" by the Ministry of Economy, Trade and Industry and the Japan Health Council.

Enhancing the Health and Productivity Management(English)

The Minister of Health, Labor and Welfare of Japan has certified JTB Corp., JTB Publishing, JTB Communication Design, JTB Benefit, and I&J Digital Innovation (formerly JTB Information Systems) as "Childcare Support Companies" in Japan.

JTB's General Business Owner Action Plan

Six JTB Group companies have been certified as "ERUBOSHI" at two or three levels based on the Act on the the Promotion of Women's Participation and Advancement in the Workplace.

JTB Group Companies' Plan for the Promotion of Women's Participation and Advancement in the Workplace.

JTB received the grand prize of the Good Career Company Award 2020 for its corporate culture reform and human resource development efforts to foster proactive and creative employees through the promotion of diversity and inclusion.

JTB Group Human Resource Development(English)

JTB Corp. and its three overseas group companies have met the WTTC (World Travel and Tourism Council) Safe Travels standards for infectious disease control and have received WTTC Safe Travels certification.

JTB Corp. earned a "Bronze" rating in the survey conducted by EcoVadis, an international organization that evaluates corporate sustainability activities, in 2023.

The survey has covered more than 100,000 companies across 175 countries, and the Bronze rating is given up to the top 50% of all rated companies.

EcoVadis（English）