Sustainability
Topics
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News Release Sustainability Other company
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News Release Sustainability JTB
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News Release Sustainability JTB
JTB Achieves GSTC Tour Operator Certification,
Leading Sustainable Tourism in Japan -
News Release Sustainability Other company
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Information JTB Management・Finance Statistics・Reports
Top Commitment
The JTB Group’s social responsibility is in our Mission: ‘We strive to foster peace and global interconnectedness through the creation of opportunities for meaningful human interaction’.To fullfill this mission, we strive to deliver wonder, excitement and results to our customers by creating ways for them to interact with nature, culture, history, and one another. We are determined to build upon our century-plus history of service to continue creating value and possibilities and contributing to the development of a sustainable society.
President and CEO, JTB Corp.

JTB Sustainability
Delivering Wonder and Delight… for the Next 100 Years
For more than a century, the JTB Group has been delivering ‘Perfect Moments’ by connecting people, places and possibilities all acrossthe world. We understand that our long-term viability as an organization is intimately linked to the sustainability of our industry, society and the planet as a whole. We are excited about playing a leadership role in the journey towards greater sustainability, creating opportunities to rediscover the Earth’s wonders, bringing the distant within reach, converting dreams into reality, and pioneering rewarding yet sustainable ways of living, working and playing.
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Sustainable Business Management
at JTBThrough its activities, the JTB Group seeks to contribute to the solution of societal challenges and ensure the sustainability of our business and the planet.
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Safety and Security
Traveler safety is our number one priority.
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Various guidelines
Here's The JTB Group Code of Conduct and various guidelines
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Feature Story
Here’s the story about The JTB Group’s works to achieve sustainability.
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Sustainability Priorities: KPIs, Targets and Performance
We will set the KPIs and targets to achieve the Sustainability Priorities and disclose our performance transparently.
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Participation in Key Global Initiatives and Organizations External Awards and Recognition
We will contribute to the realization of a sustainable society in cooperation with the key global Initiatives and lead to recognition by external parties.
Materiality-Guided Sustainability Priorities
Based on stakeholder expectations, social concerns and business relevance (materiality), the JTB Group has identified the following three primary dimensions of sustainability where we believe can make the greatest difference.

1.Enriching the Human Experience
The JTB Group is committed to the development of a sustainable, inclusive and fair society that ensures all ofits members the opportunity to realize their fullest potential in every facet of their lives -from the everyday to the extraordinary.

2.Nurturing Our Surroundings
JTB Group’s products, services and solutions not only provide our customers with opportunities to connect, learn and expand, they reflect our abiding commitment to preserving the environment and the unique cultural heritage of every destination we serve.

3.Engaged Partnering
Through robust stakeholder partnering, the JTB Group delivers solutions that engage and inspire.
Every member company of the JTB Group around the world is committed to working as ONE JTB to advance the Sustainable Development Goals of the United Nations.

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Governance
The JTB Group’s sustainability initiatives are aimed at enhancing business value by contributing to long-term socioeconomic and environmental sustainability.
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Corporate Profile
This page contains Sustainability Highlights, Sustainability priorities: KPIs/Targets/Performance, External Awards and Recognition.
Signature JTB Initiatives
Introducing JTB's activities for sustainability