(incl. Japan Inbound Business)
(incl. Japan Inbound Business)
Global Business Strategy
We will create optimal solutions that combine "Global Network," "Local Connections," "Hospitality," and "Digital" in a variety of ways to pursue the value and excitement felt by our customers.
Creation of all kinds of exchange-creating businesses in the global domain Global domain = Global Business Solution business, Destiantion Management Company business, Inbound business to Japan
Future for Global Business
We are committed to creating a new era of exchange by utilizing our employees and networks around the world.
Post-arrival tour planning and implementation
Since 1964, SUNRISE TOURS has welcomed more than 8 million international tourists to Japan as Japan's first package tour brand. In 2022, JTB Global Marketing & Travel acquired the highest level of 'Travelife' international certification for sustainable tourism. We will continue to provide opportunities for foreign visitors to experience Japan's allure.
Arrangements for international conferences and large-scale sporting events
JTB Global Marketing & Travel (JTBGMT), the primary JTB Group company responsible for servicing the Japan inbound market, provides full-service logistical support for major international conferences and large-scale sporting events. As Japan's leading Destination Management Company (DMC) in the inbound market, JTBGMT provides seamless logistical services to ensure international visitors a smooth and worry-free stay in Japan.
Meeting & Event
JTB-created Cultural Exchange Events
JTB created the Honolulu Festival in order to provide a forum for deepening education and cultural exchange. Since its inauguration in 1995, Honolulu Festival has become a regular annual event held every March in the Aloha State. It is the largest cultural exchange event in Hawaii promoting cultural exchange across the Pacific Rim.
Global-scale event planning and implementation
The JTB Group has extensive experiencing producing MICE (meetings, incentive trips, conventions, events) all around the world. With our multilingual staff, global network, and know-how, we are able to meet the demands of even the most exacting clients.
Sustainable Destination Management
We work closely with overseas tourism bureaus on a wide range of initiatives aimed at advancing sustainable tourism. For example, in collaboration with the Swiss Tourism, we are promoting "Swisstainability" in Switzerland and offering online sustainability tours in partnership with Destination Canada.
Operation of Tourism Ground Transportation Infrastructure
Inspired by the successful business model of our group company Europamundo, JTB operates 'Land Cruise' sightseeing bus tours as a new way to sightsee across Europe. These bus tours offer convenience to FIT travelers as well as group tour customers.
'Land Cruise' sightseeing bus tours
Global Marketing Support
Marketing Support Across Multiple Countries
Our extensive global network enables us to provide unparalleled support for companies seeking to expand overseas. As an example, we used our on-the-ground networks around the world to help a company find partners to offer international basic academic ability test, making a significant contribution to the globalization of the test.
We not only bring people together through activities, we also do so through merchandise. We offer online sales of exclusive products only available for purchase in Hawaii as well as seasonal fresh fruits from Taiwan. In the United States, we contribute to crosscultural exchange by marketing traditional Japanese handicrafts.