The JTB Group is expanding its sustainability 'reach' by actively supporting the sustainability initiatives of its business partners.

Specific Initiatives：Putting Our Web Presence to Work
We use 'Partner Sustainability Surveys' to better understand the sustainability efforts of our business partners. And we harness the reach of our extensive online presence to promote partner initiatives.

By helping our business partners increase the efficiency of their operations, the JTB Group is expanding sustainability engagement across its value chain.

Specific Initiatives：〈 Enhancing Efficiency and Reducing Costs 〉JTB Data Connect HUB
is a proprietary JTB system that integrates a lodging operator's property management system (PMS)* with a powerful set of digital tools that include smart check-in/check-out, revenue management and payment automation. The Connect HUB system is helping JTB Group partners in the lodging industry to reduce paper consumption, minimize waste, simplify operational processes, optimize workloads, and enhance workforce wellbeing.

* A multipurpose front-office system used by lodging operators to manage operations, reservations, room rates, room inventory and revenue.

The JTB Group actively supports the digital transformation (DX) efforts of destinations through an array of leading-edge solutions that create and enhance value.

Targets & Performance

Specific Initiatives 1：〈 DX Support for Lodging Partners 〉Kotozna In-room

is a powerful digital solution for lodging operators. With a simple QR code scan, Kotozna enables guests to use their smartphones to access hotel and guest service information. Kotozna's machine translation function makes it easier for international guests to communicate across the language barrier. Using Kotozna, guests can use their phones to research hotel services, check on the

availability of rental items, order room service, view safety information in their own language, and much more.
The system enables lodging operators to reduce their consumption of paper by eliminating paper-based literature typically found in guest rooms.

Specific Initiatives 2：〈 Solutions that Connect Businesses, Travelers and Communities 〉 NearMe, Inc.'s
innovative rideshare services use proprietary AI technology to deliver optimized matching and routing. The company's Airport Smart Shuttles® are attracting attention as a promising solution for addressing transportation gaps.
By incorporating NearMe's proprietary algorithms into the transportation support functionality of Tourism Platform Gateway® -JTB's leading-edge destination DX platform- JTB is helping to improve local transportation infrastructure, reduce CO2 emissions, and strengthen intermodal connectivity in underserved destinations.

Through our multi-domain capabilities, we are capable of delivering organically coordinated destination development and management support as well as sustainable area revitalization solutions.

Specific Initiatives：Hometown Tax Donation Services
The JTB Group provides a variety of services aimed at promoting local economic development through the administration of Hometown Tax Donation portals and rewards programs.
Under partnering agreements with the municipalities of Osaki in Kagoshima Prefecture and Minami-Uonuma City in Niigata Prefecture, JTB delivers customized solutions that integrate the Hometown Tax Donation program with tailored tourism development solutions. These solutions include promoting local ingredients and cuisine through Rurubu Kitchen, assisting with tourism resource modernization, creating new distribution channels for local products, and developing innovative solutions that use Hometown Tax Donations to bring new dynamism to the local community. Through these collaborative efforts, the JTB Group is using its business as a vehicle to promote sustainable area revitalization efforts across Japan.

The JTB Group's sustainable MICE solutions help organizations meet their CO2 emission reduction goals.

Targets & Performance

Specific Initiatives 1：〈 Promoting the Use of Renewable Energy 〉CO2 Zero MICE®

JTB Communication Design gives businesses and organizations the ability to host eco-friendly meetings and events by powering their venues with clean renewable energy sources. Packages include power consumption calculations, Green Power Certificates, and post-event review as well as CO2 emissions calculations. (CO2 Zero Mice® was honored at the 7th Japan Tourism Awards in 2023 and received the Excellence Award at the Inaugural JATA SDGs Awards in the Economy and Industry category.)

Specific Initiatives 2：〈 Sustainability-Inspired Destination Selection 〉Incentive Travel for Franchise Owners
The JTB Group believes that supporting the development of sustainable destinations begins with the destination selection process. As part of our efforts to contribute to sustainability in the travel and tourism sector, we are featuring Copenhagen* as a destination in our incentive and MICE** travel packages.
FY2023 Incentive Travel Participants: 500

* Copenhagen has declared its intention to become the world's first carbon neutral capital by 2025.
** MICE = Meetings, Incentives, Conferences and Exhibitions

In response to growing demand in the corporate sector, the JTB Group is expanding its lineup of sustainable business travel solutions.

Targets & Performance

Specific Initiatives：〈 ESG-Minded Business Travel 〉ESG-BTM (Business Travel Management)
To help corporate clients travel more sustainably, JTB Business Travel Solutions, Inc. (JTB-CWT) offers a number of Business Travel Management services featuring ESG-friendly options.
E (= Environment): Satisfy client needs for CO2 emissions tracking and reporting as well as carbon offsetting.
S (=Social): Support the introduction of digital transformation (DX) solutions that enhance the efficiency of business travel processes and workcation programs that promote workforce creativity and innovation.
G (=Governance): Help clients develop business travel procurement guidelines that specifically identify authorized travel products.

Sustainable Business Travel

JTB Business Travel supports the sustainability efforts of corporate clients through a number of innovative services including:
• booking tools that compare the CO2 footprint of different travel itineraries and highlight the most eco-friendly options
• tracking and reporting of travel-related CO2 emissions (air/rail/car/hotels)
• progress tracking/monitoring of emissions reduction targets and acquisition of carbon offsets

The JTB Group is constantly working to develop new business solutions that bring people, places, and possibilities together sustainably.

Targets & Performance

Specific Initiatives 1：〈 Spatial Solutions 〉Eco-friendly Office Spaces
JTB Asset Management provides corporate clients with SDGs-aligned office designs and operational support. Clients can choose from a variety of sustainability-inspired office plans such as the EcoNatural Office which uses environmentally friendly building materials, and the Activity Based Working (ABW) Office, which provides different work settings to accommodate different tasks.

Specific Initiatives 2：〈 Bringing Businesses and Communities Together 〉GLOCAL Sustainability Project
This hands-on initiative brings together businesses and communities to promote sustainability awareness and engagement. Field Sustainability Teams consisting of up-and-coming leaders from JTB and partner organizations work alongside local experts to explore socioeconomic and environmental challenges and solutions.
FY2023 Participation: 2 projects / 33 entities / 35 participants