JTB Group Mission

We strive to foster peace and global interconnectedness through the creation of
opportunities for meaningful human interaction.

Vision Statement

Pioneering Ways to bring people,
places and possibilities together in a New Era

Our Promise to the customer
【Brand Promise】

We aim to deliver excitement, joy and results to our customers through the creation
of opportunities to explore the Earth's majestic beauty and humanity's rich historical
and cultural heritage. To our customers we owe our first 100 years of success, and
contribute to the development of a sustainable society.

Brand Slogan

Perfect moments, always