

JTB Group Mission
JTB Group MissionJTB Group Mission
We strive to foster peace and global interconnectedness through the creation of
opportunities for meaningful human interaction.
Vision Statement
Vision StatementVision Statement
Pioneering Ways to bring people,
places and possibilities together in a New Era
Our Promise to the customer
【Brand Promise】
【Brand Promise】
Our Promise to the customer
【Brand Promise】
We aim to deliver excitement, joy and results to our customers through the creation
of opportunities to explore the Earth's majestic beauty and humanity's rich historical
and cultural heritage. To our customers we owe our first 100 years of success, and
contribute to the development of a sustainable society.
Brand Slogan
Perfect moments, always
ONE JTB Values
ONE JTB ValuesONE JTB Values
Create trust
We are always sincere and stay close to people's hearts.
Rise to the challenge
We continue to challenge ourselves to exceed the expectations of all.
Keep smiling
Our smiles make our customers happy.