AI is becoming a part of our daily lives.
Language barriers fade and personal walls fall way,
people will feel more inspired to explore new worlds and embrace new experiences.
We are entering a new era where Human Connections create deeper, more meaningful value.
Looking to the future, we will create new possibilities for connection.
With insight to capture the essence of the market through data,
and expertise built on deep experience and wisdom, we make this vision a reality.
Through our core value, the power of creating connections,
JTB helps contribute to a sustainable and enriching society.
The Power To Create Connections = Intelligence For Designing Human Moments
Evolving our “insight” and “expertise,” we create value for our customers by CONNECT, CREATE and CONTRIBUTE.
Analysis and question-framing
Knowledge expansion
Fulfilling people's lives with excitement and contentment.
We pioneer a new era of Designing Human Moments with our expertise and insights to connect, create, and contribute to the world, fulfilling people's lives with excitement and contentment.
What kind of stories will unfold in a future where people's actions and curiosity connect with the world?
Stories of bringing people together across the world.
Stories of filling the world and its people with excitement.
Stories of creating a sustainable society for the future.
Let's take a look into the future of 2035, through the eyes of travelers, the people who support local communities, and the companies and organizations that bring connections to life.
The Future of Travel
When we can connect with the whole world information anytime, travel simply becomes a part of daily
life.
As data learns what you love, every trip becomes uniquely your own. Just like choosing your favorite
clothes, you can visit your favorite places over the world.
From now on, who you are is where your travel begins.
The Future of Travel
Your daily life is full of inspiration for your next travel experience.
With data-driven insights, we don't just bring you closer to your ideal journey,
we create connections that
truly enrich your life.
We invite you to journeys where unique stories unfold,
bringing lasting value to your life and the world beyond.
The Future of Travel
Along the journey, her smartwatch gently reminds her: ‘Your best friend’s birthday is just around
the corner. There is a special place.’
In the town waiting for Kanae, she meets an artist who restores old fabrics, turning them into
beautiful dresses with a story.
Sharing moments with her brought a deep, gentle fullness to her heart. This was the kind of journey
she had truly been looking for.
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The Future of Travel
Moving beyond just choosing a destination,
we guide you toward unexpected discoveries and new experiences.
We create journeys that truly inspire your life.
By bringing our deep expertises as travel professionals to digital technology including AI,
we design every experience for who you are
and what you love.
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The Future of Travel
When Larry's cruise was canceled, he thought his vacation was over. What he didn’t know was that a
completely different journey was already waiting for him.
Instead of cooking on board as planned, he was welcomed by the fishermen to share a beautiful meal
made with fresh local ingredients, turning an unplanned evening into the best part of his entire
trip.
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The Future of Travel
On our "Seat-in-Coach" tours, where individual travelers share a sightseeing bus.
Along the way, other passengers share their interests and travel tips, turning simple travel time into
a warm space where everyone can discover new joys of travel. We value every single moment of your
journey, bringing new and exciting experiences to life.
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The Future of Travel
During her travels, Aina hand-carves a wooden cup, wishing for her mother’s happiness. Upon
returning home, she presents the gift,
only for her mother smiles and shows her an aged cup that looks almost exactly the same. Years ago,
her mother made that same cup for her own mother.
The gentle warmth of family love, poured into these simple cups, had guided both of them to the
exact same place across time.
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The Future of Travel
We are shaping a future where the warmth of gentle hearts flows across generations,
transcending time and
distance.
Empowered by advanced technology and guided by travel professionals,
we lead you to heartfelt experiences and unforgettable journeys.
With the world as our stage, we create journeys that fill the heart with genuine happiness.
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The Future of Destinations
As people focus on more authenticity in their lives, a future is opening up where every town and
local community shines in its own way.
Together with tourism partners, local governments, local businesses, and travelers,
we work as one to create a brighter future for our communities.
The Future of Destinations
Through digital technology, we share local stories to life,
creating new value and connecting our communities to the world and the future.
Together with tourism partners, local governments, local businesses, and travelers,
we work as one to create a brighter future for our communities.
The Future of Destinations
‘A town becomes truly special when local passion meets a new perspective.’ This is what Aoi realized
while traveling from town to town,
choosing a lifestyle where he can work from anywhere. ‘I want to build a town where locals and
visitors can naturally connect and spend time together.’
Today, Aoi is bringing together local businesses, residents, and partners from across the country,
empowering the community to co-create rich new value.
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The Future of Destinations
We build strong, genuine connections with those who bring life to their local
communities,
supporting them every step of the way.
By deeply understanding each region, we bring out the best of its culture
and uncover its hidden treasures to create truly unique.
Connecting local hearts and global minds to shape the future of our communities.
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The Future of Destinations
Ritsuko picked up her package from the drone taxi with a quick tap on her tablet.
‘Are you staying in our port town today?’ she asked a passenger, looking around with a smile.
The warmth in her expression showed how proud she was of her home.
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The Future of Destinations
We embrace the unique character of each community to shape a brighter future for everyone.
When visitors stay and truly connect
with a place, they help support the local community naturally.
When we make daily life easier for residents, we naturally make travel better for visitors,
making the whole community a wonderful place to be.
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The Future of Destinations
Shota, a university student, proudly shares his town with visiting travelers.
The residents’ love for their nature and culture connects deeply with local businesses, sparking a
shared journey toward sustainability.
Each small step leaves a lasting impression on visitors, quietly taking root and blossoming in the
hearts of the next generation.
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The Future of Destinations
When residents, local governments, and businesses connect,
the power of co-creation brings each community’s unique charm to life.
Together, we welcome new visitors and foster a vibrant,
sustainable future—one where the next generation can lead with confidence
and carry their community's spirit forward.
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The Future of
Business Connections
Every connection made around the world has the power to inspire people and shape the future.
The inspiration and shared experiences of those moments are just the beginning of a story that
weaves new value.
The Future of
Business Connections
We see every moment of human connection, anywhere in the world,
as a form of “media”, and we build solutions that truly move people’s hearts.
We bring our clients’ vision to life, creating meaningful connections of people,
information, and value among all stakeholders. Together,
these connections drive deeper engagement and help solve the challenges our clients face.
The Future of
Business Connections
But the moment the keynote speaker said,
‘It is we, here and now, who will determine the future.’
In that moment, the mode in the room changed. In that moment, hearts connected and ideas
aligned.
Looking at the inspired faces around her, Maya felt a quiet certainty: the true power to build the
future is born right here, in the moments we come together.
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The Future of
Business Connections
We create inspiring spaces where colleagues and partners gather
to share the same energy and purpose.
When we share excitement and a sense of togetherness,
we connect more deeply and naturally spark new ideas.
Through shared experiences, we inspire and engage people,
helping companies bring their vision to reality.
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The Future of
Business Connections
The energy of the stadium comes to life as data on the screen.
As sensors capture the crowd's expressions and movements, the flow between emotion and content
becomes visible.
Watching it all happen, Raul, a media sales representative, was already picturing the next
opportunity.
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The Future of
Business Connections
Sports events are evolving into spaces where passion and business meet.
For example, when audience engagement and purchasing data connect
in real time, new business opportunities naturally become visible.
We are opening up the future of connection through
the power of both digital innovation and human relationships.
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The Future of
Business Connections
In a futuristic city, an international event brings together businesses and people from around the
world. Focused on resilience,
Nozomi from the energy company and the startup founder called out as a team: ‘Let’s build the
future, together!’.
Warm applause filled the entire venue. A new journey of co-creation to solve our society’s
challenges had officially begun.
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The Future of
Business Connections
By breaking down barriers and connecting diverse organizations and minds,
we spark new ideas and create lasting value.
Through international meetings and events, we share technology, ideas,
and partnerships to help solve our society’s challenges.
Believing that true co-creation starts with human connection,
we are dedicated to building and growing the businesses of tomorrow.
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We are fostering a corporate culture in which diverse talent
can thrive with
high levels of engagement while being true to themselves,
by embracing DEIB as a shared
set of values
so that every employee can play
an active role in fostering connections.
Together with our customers, and through engaged partnering,
we make "Enriching the
Human Experience" and
"Nurturing Our Surroundings"
a reality.
At the JTB Group, we have long created new value by connecting people with people, and people with communities through travel and various forms of interaction. Throughout my own experience engaging with customers, I have personally felt how human connections enrich our lives and unlock vast possibilities. This fundamental belief remains at the heart of who we are today.
In the coming era, society will undergo profound transformations driven by the evolution of AI and digital technology. Yet, at the same time, the value of uniquely human qualities—empathy, creativity, and the power of real-life interaction—will become increasingly significant. While we will actively leverage AI, we will also maximize the power of our people on the front lines, which serves as the source of our competitive advantage. By doing so, we will continue to refine our products and services at a pace that exceeds customer expectations, ensuring we constantly deliver new value.
Supporting this vision is the expertise, insight, and ability to create meaningful connections that we have cultivated over our 114-year history. Looking ahead to the next century, we aim to be a corporate group that fosters a culture of continuous innovation, remains dynamic in the marketplace, and continues to be the preferred choice of our customers.
Furthermore, by placing sustainability at the core of our management and reassessing our global footprint, we will demonstrate our comprehensive strength by integrating our global and regional strategies.
Under our long-term vision, "OPEN FRONTIER 2035," we will continue to create new value alongside our diverse partners, challenging ourselves to realize a sustainable and fulfilling future society.
President & CEO
JTB Corp.
