Imagine tourists designing their own special sightseeing routes while chatting with their AI guides. If we can make this a reality, we can break down language barriers and unlock countless ways to enjoy travel. By combining digital solutions, we can enrich the tourist experience, boost local spending and job opportunities, and add value to the region as a whole. With Tourism Digital Transformation, we are working towards a future where tourists and locals are connected through a warm, mutually rewarding relationship.