JTB

  • Our Story
  • Our Business
  • Sustainability・DEIB

Sustainable Business Management

New Vision (Medium-Term Management Plan)

We use the process of backcasting to annually update our Medium-term Management Plan against our Long-term Vision for 2035. Setting ambitious long-range goals and continually refining our strategy allows us to impart greater dynamism to our business, respond with greater agility to changes in the market environment, and maximize our likelihood of success. Our Vision expresses aspirations across four key dimensions. One of these is to "Contribute to a sustainable society and enhance the pride and motivation of our workforce".
Sustainability is woven into the fabric of our business strategy.

Using our Business as a Vehicle to Promote Sustainable Tourism

The JTB Group sees sustainable tourism development as a powerful vehicle for addressing human rights, solving environmental challenges and contributing to social development. We are committed to playing a leading role. This begins with recognizing the roles of the numerous players and stakeholders that make up the tourism 'ecosystem', including travel agencies, lodging providers, transportation providers, restaurants, communities, farmers, fishermen, conservation groups, the IT industry, etc. In collaboration with communities and business partners, the JTB Group is working to make the visitor experience more meaningful and sustainable by providing an expanding lineup of eco-friendly solutions, educating visitors about local cultures and ecosystems, and developing new hospitality-based pathways towards area sustainability.

Mission-Aligned Sustainability Priorities

We have identified the following three sustainability priorities as critical to the achievement of our organizational mission: Enriching the Human Experience, Nurturing our Surroundings and Engaged Partnering. These priorities together with eight corresponding sub-priorities provide us with an effective framework for minimizing the adverse impacts of our operations, maximizing the positive contributions of our business, and fulfilling our corporate social responsibilities.

Enriching the Human Experience

The JTB Group is committed to the development of a healthy, sustainable and inclusive society that empowers all people to realize their fullest potential in every facet of their lives from the everyday to the extraordinary.

Mental and Physical Wellbeing
By weaving sustainability and safety into the very fabric of our business, we deliver venues and solutions that support vibrant healthy living.

  • ・Bringing More People, Places and Possibilities Together... Sustainably
  • ・Safety & Security

Personal Growth and Development
We provide a wide range of education solutions for schools and businesses and actively support their sustainability initiatives. Through these and related efforts, we are working to promote personal growth and development.

  • ・Making a Difference through Education

Helping Business Partners and Clients Shine
The services we offer our business partners and clients deliver value and support growth and success.

  • ・Supporting the Sustainability Efforts of Like-Minded Partners
  • ・Contributing to the Success of Corporate Clients

Empowering Our People to Shine
Through human resource development, work-life balance solutions and workforce wellbeing initiatives, we empower our people to achieve their fullest potential.

  • ・Human Resource Development
  • ・Work-Life Balance
  • ・Wellbeing Management

Human Rights & DEIB
Through human rights and DEIB engagement, we are helping to build a more inclusive and humane society.

  • ・Respecting Human Rights
  • ・DEIB

PRIMARY GOALS

ANCILLARY GOALS

Nurturing Our Surroundings

The JTB Group is committed to creating venues and opportunities that connect people, promote understanding, and contribute to environmental and cultural preservation.

Caring for the Earth
Through efforts to combat climate change, preserve biodiversity, and manage resources, waste and water, we are honoring the Earth and helping to shape a environmentally sustainable future.

  • ・Fighting Climate Change
  • ・Preserving the Earth's Biodiversity
  • ・Resources, Water and Waste

Enhancing Regional Allure
Through our engagement in cultural and natural resource preservation, we are contributing to sustainable community development.

  • ・Enhancing Destination Attractiveness
  • ・Conserving Cultural & Natural Resources

PRIMARY GOALS

ANCILLARY GOALS

Engaged Partnering

We harness the power of an extensive global network as well as robust stakeholder collaboration to deliver solutions that make a difference.

Building Partnerships with Stakeholders
Through collaboration and dialogue with domestic and overseas stakeholders, we cultivate robust partnerships and deliver sustainable solutions.

  • ・Building Partnerships with Stakeholders

PRIMARY GOALS

Using Materiality to Determine Sustainability Priorities

In determining our organization's sustainability priorities, we began by first preparing comprehensive matrices plotting the various sustainability challenges associated with our business. This entailed an extensive review of external environmental factors as well as relevant global initiatives such as the Sustainability Development Goals of the United Nations. These matrices are illustrated below. Next, we used the concept of 'materiality' to drill down to the three Sustainability Priorities and the eight Sub-priorities most relevant to our business strategy. Our Board of Directors and Sustainability Committee use these materiality-guided sustainability priorities as a framework for managing our sustainability performance.

Sustainability Management

Our sustainability efforts, coordinated and overseen by our Sustainability Committee, are aimed at enhancing business value by promoting socioeconomic and environmental sustainability.

Sustainability Committee

The JTB Group Sustainability Committee brings together champions from across our organization to develop sustainability strategies and targets and to monitor our sustainability performance. Under the leadership of our Chief Sustainability Officer, the Committee is also tasked with raising internal awareness and engagement through training and information-sharing.
Our Sustainability Committee meets quarterly and its decisions are communicated to executive leadership for integration into our business strategy.

Sustainability Framework

JTB's Sustainability Policy
In-House Sustainability Awareness

We are working to promote in-house awareness of the JTB Group Sustainability Policy and encourage our people to view our business as a vehicle for solving social challenges.

  • ・Sustainability Prize
    The All JTB Awards recognize in-house initiatives that make the greatest contribution towards enhancing the enterprise value of the JTB Group. Prizes include a Grand Prize, DEIB Prize and Sustainability Prize. The DEIB Prize is awarded to the initiative that does the most to promote DEIB in alignment with the Group's inner branding philosophy while helping to solve the specific challenges faced by a particular company, department or team. The Sustainability Prize recognizes the initiative that makes the greatest contribution to both sustainability and business growth. Thirty one entries were submitted for the FY2023 Sustainability Prize. Eleven entries advanced to the final round. The winning initiative was selected based on employee voting and deliberations by our executive team.
  • ・Sustainability session included in training for new employees: 253 participants(April 2023)
  • ・Sustainability seminar included in training for new executives: 16 participants(August 2023)
  • ・Sustainability Awareness Survey
    In our Sustainability Awareness Survey (conducted November 2023), 64.2% of respondents indicated they believe that the JTB Group is actively engaged in pursuing its sustainability targets. Our goal is to raise this percentage to 80%.
Sustainability-Linked Loan

In May 2024, JTB executed a committed line of credit with MUFG Bank in the form of a Sustainability-Linked Loan. In alignment with the sixth principle of the JTB Group Sustainability Policy (Creating an Inclusive, Fair and Sustainability-oriented Work Environment), we established the following three KPIs for the initial year of this loan.

KPI 1: Gender pay gap
KPI 2: Percentage of male employees taking childcare leave
KPI 3: Workforce Engagement Score (Percentage of employees optimistic about the company's future)

Note: We will explore additional KPIs in and beyond FY2025 based on other principles from our Sustainability Policy.

Sustainability Initiatives
Governance Assessment
Material Impact