The JTB Group is working to transform its organizational culture, with the aim of fostering an environment where the unique values and strengths of each individual combine to enhance overall organizational capability.

At the core of these efforts is the Smiles-in-Action Program, which is positioned as one of our key management strategies. The program provides a structured framework for transforming the organizational culture of our approximately 150 Group companies in Japan.

In this program, each workplace appoints a Smiles-in-Action Leader (organizational head), Committee Chair, and Committee Members. Through dialogue and active participation, the program promotes a cultural transformation by fostering autonomy, diversity, and connections.

We also work to facilitate collaboration and knowledge-sharing across its workplaces and organizations through initiatives to enhance communication, creating diverse learning opportunities about career development and other topics, and sharing best practices.

Such initiatives are also linked to the Group's Organizational Development Program (ODP), which leverages the results of Employee Awareness Surveys, with each organization encouraged to identify and address their own challenges and build a foundation for ongoing change and growth.
Through these initiatives, the JTB Group aims to foster a corporate culture that encourages co-creation and challenge, enabling the continuous generation of new value.