Approach to
Value Creation

Pioneering ways to bring people,
places and possibilities together
in a new era.

Approach to
Value Creation

At the JTB Group, value creation is rooted in Connecting, Creating and Contributing.

Creating a brighter tomorrow.

Bringing People,
Places and Possibilities
Together

We sustainably create value,
foster engagement and build connections between people, destinations,
and organizations by harnessing
the power of partnering,

Bringing People,
Places and Possibilities
Together

the warmth of a human touch and robust digital underpinnings. Our Business →

Three Key Dimensions

The JTB Group's business is aimed at
maximizing value across
three dimensions.
Through our business,
we seek to make the world a better,
more sustainable place.

Making Life
More Fulfilling

We help people live life more fully, experience excitement and meaning, pursue learning,
and improve their physical and mental wellbeing.

『 Excitement 』

『 Physical / Mental Wellbeing 』

『 Learning 』

Creating a Better Society

The connections we create
make the world a better place...
sparking innovation,
boosting the economy, and
contributing to world peace.

『 Innovation 』

『 Peace &
Culture 』

『 Economy 』

Protecting the Earth

By bringing people in contact with
nature, we help foster environmental respect, harmony and sustainability... contributing to the health of the planet.

『 Harmony with Nature 』

『 Environmental Sustainability 』

『 Environmental
Security 』

The way we are

We have been creating
"valuable encounters" with
our customers for 110 years.
Here are some examples of the
JTB Group's growth over the years. 110th History →