We promise that in practicing The JTB Way we consider fairness as important and build trustworthy relationships with society. Specifically, we will observe the following:

• We shall comply with all applicable laws and social codes and conduct business activities in a fair and transparent manner.
• We shall ensure that from the customers' perspective all business dealings are open and honest.
• We shall deepen cooperation with our business partners through transparent, open, and honest dealings.
• We shall compete openly and honestly with competitors.
• We shall meet the expectations of all of our stakeholders (including customers, shareholders, employees, society, and partner companies) by disclosing information quickly, accurately, and fairly, and continually increasing value provided.
• As a good corporate citizen, we shall contribute to the sustainable development of society and to the preservation of the environment and natural resources.
• We shall regard ourselves as employees who take it upon themselves to demonstrate responsibility for our activities and who contribute to society.
• We shall place diversity as central to our corporate culture and show the highest respect for diverse values in striving to become an innovative company.