| 1912 | Mar. | On March 12, the JAPAN TOURIST BUREAU is established, taking on the mission of the "Kihinkai." |
| 1915 | Jan. | Commissioned by the Ministry of Railways to sell tickets to foreign visitors. |
| 1924 | Apr. | Launched the magazine "Tabi". |
| 1925 | Dec. | Start of sales of rail tickets to Japanese customers nationwide. |
| 1927 | Jul. | JAPAN TOURIST BUREAU becomes an incorporated body. |
| 1934 | Oct. | Renamed JAPAN TOURIST BUREAU (NIHON RYOKOU KYOUKAI) |
| 1941 | Aug. | Renamed East Asian Travel Agent (an incorporated body) |
| 1942 | Dec. | East Asian Travel Agent becomes a juridical foundation |
| 1943 | Dec. | Renamed East Asian Travel Corporation, a juridical foundation, and takes over the assets and work of International Tourism Association. |
| 1945 | Sep. | Renamed JAPAN TRAVEL BUREAU. |
| 1960 | Dec. | Headquarters building in Marunouchi is completed. |
| 1962 | Apr. | Construction of the central training center is completed. |
| 1963 | Nov. | JAPAN TRAVEL BUREAU Inc. is established. |
| 1964 | Mar. | SUNRISE TOURS launched on the inbound travel market. |
| 1968 | Apr. | Launched wholesale overseas travel products. |
| Jun. | The LOOK brand is launched. | |
| 1971 | Jan. | Sales through the ACE brand are launched. |
| 1979 | Feb. | LOOK customers top 1 million. |
| 1982 | Mar. | "Palette", a overseas travel product is launched. |
| 1983 | Aug. | The YES JTB Card is launched. |
| 1984 | Jan. | ACE JTB customers top 10 million. |
| Feb. | LOOK customers top 2 million. | |
| Apr. | SUNRISE TOURS customers top 3 Million. | |
| 1985 | Apr. | Sales of advance payment plan "Tabitabi" are launched. |
| 1986 | Jan. | Tabitabi wins Nikkei Marketing Journal's premier award. |
| 1987 | Sep. | LOOK customers top 3 million. |
| Nov. | Launch of "Nice Shop" merchandize voucher valid at department stores. | |
| 1988 | Apr. | JTB World launches wholesale sales of LOOK and other overseas travel package products. |
| Oct. | CI is introduced and JAPAN TRAVEL BUREAU is renamed JTB. | |
| 1989 | Jan. | ACE JTB customers top 20 million. "Nice Shop" receives the Nikkei Ryutsu Shimbun Excellence Award. |
| Apr. | The LOOK brand is renamed LOOK JTB. | |
| May. | Started issuing new "JTB Card" in cooperation with MasterCard. | |
| Jul. | Establishment of JI Accident & Fire Insurance Co., Ltd., in a joint venture with AIG of the United States. | |
| Dec. | Established a travel agency, JR TOKAI TOURS, inc,, as a joint venture with JR Central. | |
| 1990 | Mar. | MasterCard Japan will join the Joint Payment System, enabling JTB cards to be used at a total of 2 million MasterCard-affiliated merchants in Japan. |
| 1991 | Jan. | The Gulf War breaks out and has a major impact on international travel sales. |
| 1992 | Oct. | JTB DATA SERVICE, Inc., is established as a special subsidiary to promote employment of persons with disabilities. |
| Nov. | Construction of the group headquarters "Foresta" is completed in Tama City. | |
| 1993 | Apr. | JTB own brand travelers' checks are first issued, available for purchase outside banks. |
| Nov. | FIT Center is established. | |
| Dec. | BTS (Business Travel System) Center is established. | |
| 1994 | Jan. | Launch of the new LOOK JTB, integrating LOOK and Palette. |
| 1995 | Jan. | Five branches were damaged by the Great Hanshin Earthquake, greatly affecting domestic travel sales. |
| Oct. | Commenced sales of the new "Nice Stay" (common ticket for inns and hotels). | |
| 1996 | Feb. | Introduction of automatic multimedia stations at convenience stores in Tokyo and launch of sales of travel products. |
| Mar. | LOOK JTB customers top 1 million/year. | |
| 1998 | Apr. | Establishment of JTB SYSTEM SOLUTION, Inc. |
| May. | Start of online sales of travel products "JTB INFO CREW." | |
| 2000 | Feb. | JTB BENEFIT SERVICE Corp. is established to handle the outsourcing of welfare and other benefits. |
| May. | Internet travel sales company Tavigator, Inc. established jointly with Yahoo Japan Corp. and the Softbank Group. | |
| Aug. | JTB-CWT Business Travel Solutions, Inc., is established as a business travel company, in a joint venture with Carlson Wagonlit Travel (CWT). | |
| 2001 | Jan. | Renamed JTB Corp and Head Office moves to Tennozu in Tokyo. Head office relocation: 3-11, Higashi Shinagawa 2-chome, Shinagawa-ku, Tokyo |
| Jun. | Established Tourism Marketing Research Institute, Inc. as a research company for travel and tourism. | |
| Sep. | The terrorist attacks on the United States will have a major impact on international travel sales. | |
| 2002 | Mar. | 90th anniversary of JTB establishment |
| Jun | Handles all official transportation and other tours relating to the FIFA World Cup jointly hosted by Korea and Japan. | |
| Oct. | Launch "Nice Select" gift vouchers for couples, offering choice of accommodations. | |
| 2003 | Jan. | JTB Environmental Proclamation issued. |
| Mar. | Outbreak of Iraq War and Severe Acute Respiratory Syndrome (SARS) will have a major impact on international travel sales. ACE JTB customers top 10 million/year. |
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| 2004 | Oct. | Publishing operations combined to from JTB Publishing Inc. |
| Nov. | Announced the conversion to a holding company to establish a new management structure and achieve further growth for the JTB Group. | |
| 2005 | Apr. | JTB Global Marketing & Travel begins operations (JTB's inbound travel division is transferred). |
| 2006 | Apr. | Transfer to a new management structure (segmentalization of business),and "Your Global Lifestyle Partner" designated as the new Group tie-line. |
| May. | Establishment of J&J Business Development Corp., as a joint venture with JCB Co., Ltd. | |
| 2007 | Apr. | Opens website "JAPANiCAN.com" to provide online multilingual services for overseas visitors to Japan. |
| Jun. | Creates joint Nice Gift vouchers with JCB Co., Ltd. valid at 500,000 retailers in Japan. | |
| 2008 | Jan. | Acquisition of shares in Tumlare Group. |
| Oct. | LOOK JTB customers top 25 million. | |
| 2009 | Apr. | JTB Timetable 1,000th issue. |
| Jun. | Establishment of the Ryokan Management Resources Development Fund. | |
| 2010 | Jan. | ACE JTB celebrates 40 years of sales. |
| Dec. | "Rurubu" is officially recognized as the largest selling travel guide series in the world,by the Guinness Book of Records™. | |
| 2011 | Apr. | Formulation of a new Group brand message, "The JTB Way." |
| Oct. | NEW CENTURY INTERNATIONAL TOUR CO., LTD. acquired the permission for overseas travel sales for Chinese citizens. | |
| 2012 | Mar. | 100th anniversary of JTB establishment. |
| Jul.-Aug. | Served 7,178 people at the London Olympics. | |
| 2013 | Feb. | Starts "JTB Universal Tourism" |
| 2014 | May. | Acquisition of shares in Europa Mundo Vacaciones in Spain. |
| Sep. | Signing of United Nations World Tourism Organization (UNWTO) World Tourism Ethics Charter. | |
| Oct. | State of Hawaii declares October 1, 2014 as "JTB Day," commemorating 50th anniversary of JTB Honolulu Branch opening. | |
| Dec. | Acquisition of shares in TOUREAST Group. | |
| 2015 | Sep. | "JTB Sports" established as new brand. |
| 2016 | Mar. | JTB concludes Official Travel Service Partner agreement for 2020 Tokyo Olympic and Paralympic Games. |
| Apr. | JTB Communication Design Inc. founded. | |
| 2017 | Jan. | Acquisition of shares in MC&A in Hawaii. |
| Mar. | Panorama JTB Tours PT. is established in Indonesia. | |
| 2018 | Jan. | Modification of the trade name to JTB Corp. |
| Apr. | Transfer to a new management structure (business integration) | |
| 2019 | Sep. | Contribution as Official Travel Agent to the success of Rugby World Cup 2019™ |
| 2020 | Apr. | Established GoodFellows JTB inc. |
| Oct. | Start of New Medium-Term Management Plan. | |
| 2021 | Apr. | Inauguration of new organization through reorganization. |
| Jun. | Established JTB Business Transformation Corp. | |
| Aug. | Tokyo 2020 Olympic and Paralympic Games (held without spectators), as Official Travel Service Partner, handling approximately 269,000 passengers on behalf of the Organizing Committee, athletes, and other Games-related personnel, etc. | |
| 2022 | Mar. | JTB conculudes MOU with GSTC 110th Anniversary of JTB establishment. |
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