Destination Preservation & Enhancement

JTB takes a proactive stance in identifying destination challenges, building bridges of partnership with and between stakeholders, and supporting community-based initiatives aimed at promoting long-term environmental and socioeconomic sustainability.

JTB takes a proactive stance in identifying destination challenges, building bridges of partnership with and between stakeholders, and supporting community-based initiatives aimed at promoting long-term environmental and socioeconomic sustainability.

Supporting Local Communities

As part of its mission to bring people, places and possibilities together, JTB is committed to developing vibrant, engaged communities and to preserving the unique natural and cultural heritage of every destination in which we operate.

Revitalizing Local Communities and Culture

Launched in 1981, Mori no Nigiwai is an annual unique-to-JTB cultural extravaganza aimed at promoting and preserving lesser-known local cultural and artistic traditions across Japan. Each year, the JTB Group partners with local government officials and tourism organizations to present a cultural gala for JTB travelers showcasing local culture, festivals and artistic traditions in a convenient ‘under one roof’ format.

Supporting Children in Developing Countries

As an executive member of the Japan Committee for UNICEF, the JTB Group participates in the UNICEF Foreign Coin Collection Program, through which foreign coins donated by returning travelers at JTB offices nationwide are used to support efforts to help children in developing countries.

Supporting Culture and the Arts

‘Let’s Talk Travel’, a JTB Distinguished Lecture Series

For decades, JTB has delighted audiences with ‘Let’s Talk Travel’, a distinguished lecture series in which writers, actors, film directors, and other celebrated public figures share their unique perspectives on travel and life.

  

Recognizing Sustainable Tourism Initiatives

The JTB Creative Exchange Awards recognize outstanding community-based sustainability initiatives that bring stakeholders and travelers together to enhance, beautify and revitalize local communities. Award recipients receive a wide range of backing and assistance from the JTB Group.