Caring for the Earth

At the JTB Group, we care deeply for the environment. Our business policies and practices are guided by a firm resolve to leave the Earth a better place than we found it.

At the JTB Group, we care deeply for the environment. Our business policies and practices are guided by a firm resolve to leave the Earth a better place than we found it.

Reducing our Ecological Footprint

The JTB Group is committed to the practice of Responsible Business, Responsible Tourism, and Responsible Value Chains across all of its business lines in all of its geographic markets worldwide. In alignment with the JTB Sustainability Strategy, we seek to maximize the positive effects of our operations and to minimize the negative environmental and social impacts generated by tourism and travel.

Environmental Preservation

The JTB Group’s Sustainability Committee coordinates sustainability goals and initiatives across the Group and monitors sustainability performance. As part of its ongoing commitment to reducing its ecological footprint, the JTB Group also incorporates sustainability factors into its investment decision-making processes.

Our Environmental Commitment
Through sustainable tourism practices and responsible corporate conduct,
we are committed to preserving and nurturing the natural environment and
contributing to cultural, social, and economic sustainability everywhere we operate.

Sustainable Products/Services

JTB’s ‘CO2 Zero Travel®’ combines carbon-offset travel products with learning modules aimed at fostering SDG awareness and sustainability engagement. Our Net Zero CO2 program enables businesses and groups to offer carbon-neutral meetings and events by powering their venues with renewable energy instead of conventionally-generated electricity.

Community Partnering

The JTB Brighter Earth Project brings JTB customers, colleagues and local residents together in a wide range of environmental beautification, cultural conservation and learning experiences aimed at promoting long-term community health and viability.

Internal Initiatives

Going Paperless

JTB is going paperless to reduce its environmental footprint. By switching to digital contracts and transaction recordkeeping, we have slashed our paper consumption by nearly 6 million sheets per year and are laying the foundation for paperless transactions across the travel and tourism industry.

Green Initiatives

The JTB Group is a proud participant in the ‘EcoCap Movement’, a program launched in Japan in 2018 to recover and recycle container caps.
Collection boxes at JTB’s main offices in Tokyo and a growing number of JTB locations across Japan help support our efforts to reduce waste.

 * Status of Cap Collection Efforts as of March 31, 2021
 No. of Caps Collected: 350,440
 Weight of Collected Caps: 814.98 kg
 CO2 Reduction: 2,567.18kg