Initiatives for the SDGs｜Sustainability

Initiatives for the SDGs

The JTB Group supports the Sustainable Development Goals (SDGs).

SDGs17 goals

The global JTB family is aligned around its commitment to the UN’s Sustainable Development Goals (SDGs) across the full spectrum of its operating domains.

Sustainable Management

Main Initiatives

Enriching the Human Experience
- ・Leisure Experience & Job Satisfaction
- ・Learning & Capacity Building
- ・Diversity & Inclusion
Nurturing Our Surroundings
- ・Destination Preservation & Enhancement
- ・Caring for the Earth
Engaged Partnering
- ・Creating Stakeholder Connections

Updates on the JTB Group's SDGs initiatives

Supporting Ukraine Refugee Relief Efforts

1. Enriching the Human Experience

The JTB Group is committed to the development of a sustainable and inclusive society that affords everyone the chance to realize their fullest potential in every facet of their lives - from the everyday to the extraordinary.

Primary Relevant Goals	Additional Related Goals

Initiatives of the JTB Group	Main Initiatives
Leisure Experience & Job Satisfaction	・Enhancing the Employee Experience
	・Workcation
	・Health & Wellbeing
Learning & Capacity Building	・SDGs Training
	・Youth Engagement
	・HR Development
Diversity & Inclusion	・Universal Tourism
	・Diversity & Inclusion
	・Supporting Colleagues with Disabilities

2. Nurturing Our Surroundings

JTB Group’s products, services and solutions not only provide our customers with opportunities to experience and expand, they also reflect our abiding commitment to the preservation of the natural environment and the unique cultural heritage of every destination in which we operate.

Primary Relevant Goals	Additional Related Goals

Initiatives of the JTB Group	Main Initiatives
Destination Preservation & Enhancement	・Preserving Culture, Nurturing the Arts
	・”Let’s Talk Travel”: A JTB Distinguished Lecture Series
	・Community Initiatives that Make a Difference
	・JTB Hometown Tax Options (Individuals)
	・JTB Hometown Tax Options (Businesses)
	・Travel Risk Management (JTB Global Assistance)
Caring for the Earth	・The JTB Brighter Earth Project
	・CO2 Zero MICE (JTB Communication Design)
	・Electric Bus Fleet (JTB Hawaii)

3. Engaged Partnering

We seek to create robust partnerships with and between our stakeholders in order to drive the development of sustainability solutions that matter, engage and inspire.

Primary Relevant Goals

Initiatives of the JTB Group	Main Initiatives
Creating Stakeholder Connections	・UNWTO Global Code of Ethics for Tourism
	・World Travel & Tourism Council Initiatives

Sustainability Initiatives