Initiatives for the SDGs

The JTB Group supports the Sustainable Development Goals (SDGs).

SDGs17 goals

The global JTB family is aligned around its commitment to the UN’s Sustainable Development Goals (SDGs) across the full spectrum of its operating domains.

Main Initiatives

  1. Enriching the Human Experience
    • ・Leisure Experience & Job Satisfaction
    • ・Learning & Capacity Building
    • ・Diversity & Inclusion
  2. Nurturing Our Surroundings
    • ・Destination Preservation & Enhancement
    • ・Caring for the Earth
  3. Engaged Partnering
    • ・Creating Stakeholder Connections

Updates on the JTB Group's SDGs initiatives


1. Enriching the Human Experience

The JTB Group is committed to the development of a sustainable and inclusive society that affords everyone the chance to realize their fullest potential in every facet of their lives - from the everyday to the extraordinary.

Primary Relevant Goals

Additional Related Goals

Initiatives of the JTB Group Main Initiatives

Leisure Experience & Job Satisfaction

・Enhancing the Employee Experience

・Workcation

・Health & Wellbeing

Learning & Capacity Building

・SDGs Training

・Youth Engagement

・HR Development

Diversity & Inclusion

・Universal Tourism

・Diversity & Inclusion

・Supporting Colleagues with Disabilities


2. Nurturing Our Surroundings

JTB Group’s products, services and solutions not only provide our customers with opportunities to experience and expand, they also reflect our abiding commitment to the preservation of the natural environment and the unique cultural heritage of every destination in which we operate.

Primary Relevant Goals

Additional Related Goals


3. Engaged Partnering

We seek to create robust partnerships with and between our stakeholders in order to drive the development of sustainability solutions that matter, engage and inspire.

Primary Relevant Goals

Initiatives of the JTB Group Main Initiatives

Creating Stakeholder Connections

・UNWTO Global Code of Ethics for Tourism

・World Travel & Tourism Council Initiatives