Endeavors towards the implementation of
- (1)Promotion of barrier-free model outlets
We promote the incorporation of barrier-free features into JTB Group travel outlets.
- (2)Endeavors towards the development of universal design for the purpose of travel
We are committed to developing universal design for the purpose of travel and aim to carry out corporate activities in line with that commitment.
Specifically, we aim to develop a framework of universal design for the travel industry, such as a review of the standards that apply to the drafting of travel brochures that can be universally understood, recommendations for tour projects suited to the physical strength of clients, and the transmission of information and the undertaking of educational campaigns directed at affiliated organizations and industry groups to saturate the tourism industry with this framework as only the JTB Group is capable of doing.
In seeking to realize Tourism for All, the JTB Group strives to enable all of our clients to safely and comfortably enjoy their travels. In addition, we propose the following services, improve the travel products, and enhance the quality standards as they relate to the older population, clients with physical disabilities, and clients who otherwise require assistance to some degree. Most such activities for the promotion of normalization remain ongoing. By expanding the scope, we contribute towards the realization of a barrier-free society.
State of efforts for the normalization of travel
Furthermore, additional assistance is provided for national sports tournaments for athletes with disabilities, national tournaments for people with hearing loss, trips for welfare facilities and installations, extracurricular events and school excursions for schools for students with disabilities, and trips for homes for senior citizens through nationwide JTB Group outlets.
In addition to activities undertaken through the organization of trips, we are also engaged in the following: efforts based on the theme of normalization in the context of clean-up campaigns, activities to allow elderly persons affected by the Great Hanshin Earthquake to enjoy the onsen experience, expanded employment of persons with disabilities through the JTB Data Service (a special subsidiary), operations of an in-house sign language club, and more.
Along with fulfilling our corporate responsibilities to society through normalization activities, we will continue to engage in efforts with the aim of providing services designed to satisfy all of our clients.