The JTB Group celebrated the 100th anniversary of its founding on March 12, 2012. On behalf of the Group, I would like to offer my heartfelt thanks to the many customers and institutions whose support and patronage have seen the Group through a century of tumultuous change that has spanned the Meiji, Taisho, Showa, and Heisei eras.

The Group has designated March 12 as its “Second Founding,” a day on which to mark the beginning of a new century with a renewed sense of future potential. For the Group, this new century is one in which its multicultural communication business*, which creates and encourages human exchange and interaction, will make a major contribution to society. Steady progress toward the manifestation of this ideal is the key driver of growth for the Group, and I am confident that at the same time it will spur innovation in the tourism industry and contribute to the growth of local communities.

“Perfect moments, always.”

This brand slogan points to the need to continue to remain a close and familiar presence so that we can provide perfect moments for our customers. It is a promise to be closer to our customers than anybody else when they feel excited and fulfilled. To continue to keep this promise to our customers, I believe it is essential that we embrace the challenge of creating unique products and services as only JTB can while continuing to refine the quality of tourism.

The JTB Group is committed to helping achieve a peaceful, fulfilling society by continuing to earn the trust of society over the next 100 years and working to give its customers excitement and joy through the creation of high-quality added value in an inventive and innovative manner.

I invite your highest expectations as the JTB Group embarks on this new century.