The JTB Group in its entirety aims to expand its operational scope from the comprehensive travel industry to the cultural exchange industry. In order to position the cultural exchange industry as a "business that provides suggestions and services related to spiritual satisfaction and the resolution of issues affecting companies and individuals"and call forth even greater inspiration and vitality in every field of exchange, the provision of products and services primarily consisting of intangible benefits shall constitute the operating domain of the JTB Group.

Your Global Lifestyle Partner is a common link shared by all 170 companies constituting the JTB Group as an undertaking towards the establishment of a new management system.
Each word reflects our philosophy:

(1)

Your: We are firmly aware of the clients we need to satisfy.

(2)

Global: We will expand our fields of activity to encompass the world.

(3)

Lifestyle: We will harness the know-how of the JTB Group and resolve issues confronting our clients. In other words, we will address matters of cultural exchange.

(4)

Partner: We constantly think about what is most important to our clients.